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John A. Trumble tapped into the fashion sensibilities of the swinging 1960s to depict "Native Winnebago Indians" in Wisconsin Dells. Kicky mini-skirted "Indian Maidens" and groovy long-haired bell-bottom wearing Indian boys predated Cher's glittery-feathered cover of a ballad of Cherokee-strife called "Half-Breed" in 1973 (written by Al Capps and Mary Dean). Trumble's images fueled the Wisconsin "tourism craze" for hiring native Americans as Wisconsin River Guides in the 1960s and 1970s. Selling autopgraphed postcard portraits of the guides for profit was integral and working for the tourism industry provided a livlihood for displaced Ho-Chunk (then known as Winnebago) whose other alternative was working the cranberry bogs. Though there is little evidence of Trumble's work accessible to us today, we note he self-published a 31 page book of his photographs titled The Dells of the Wisconsin River in 1965 and left a legacy of these kitschy Native American chic postcards to ponder.

Now part of the American kitsch landscape, the "Beautiful Indian Maiden" won't go away. These mid-century postcards fetishize the fringed suede and beaded form fitting attire, feather head dress and braids. The maiden gazes ponderously at the landscape--there to be consumed by the postcard recipient. A simple alteration of the Land O Lakes Butter box (still available at your local grocery store) turns an Indian maiden's knees into knockers (albeit hidden behind a box of butter on a tray). Directions for the alteration appear online. Land O Lakes, Inc. corporate office, located in St. Paul, Minnesota, apparently evolved from a co-op named Minnesota Co-Operative Creameries Association with "new ideas about producing butter" in sticks (rather than tubs in the early 1920s). The LOL website offers no background on the adoption of a "beautiful Indian maiden" as part of its logo. Disney's Pochahontas 1995 film further perpetuates the Indian princess in popular American culture. "Indian Maiden" wigs and "very sexy-looking" Sacajawea costumes are abundantly available on the Interwebs and the fashion world continues to include such imagery only to be reprimanded.