Oblivious to the forces of nature, the suburban shopper of the late 1960s could browse the mall in climate-controlled comfort once the car was parked outside in the lot. Fully enclosed expansive shopping malls seem quaintly historic in the age of Target and Amazon. But you wouldn't think so by looking at survivor mall websites like the one for Brookfield Square, which first opened in 1967. Avoiding the topic of "history", Brookfield Square has been re-envisioned for the 21st century as a bright and airy social spot with world food and trendy clothes. Still, the traditional Sears and JC Penney stores serve as anchor stores rather than the defunct Woolworth's with abundant ficus plants shown on this postcard. The Woolworth's store at the Mid-Cities Mall (opened in 1968) in our home town of Manitowoc, WI was a hot spot and frequent destination when we were teenagers. Woolworth's sold records, magazines, parakeets, house plants, lip gloss, colorful tights, and had a restaurant that served grilled hot dogs and a particularly fluffy lemony cheese cake within its walnut Formica paneled interior.
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